Grid of 9_Part 2

On Aug 29th I met with Aaron Lee to review the exercise, I received the following feedback:

• Think of different media and different responses
  • excitement/ fear/ others...
  • Polar opposites?

• Why the medium(tool), and why the space?

• Public Art - what are the other senses: sound, smell, etc.

• Why ARKit?

  • Amazing experience on top of ordinary space, or both curated?

• INTERACTION DESIGN - how to make technology less intrusive?

In addition to my research concepts:

1. AR + home entertainment

I would like to research the current projects/demos made with ARKit to understand the application of it, and make lists of physical activities that people can do within a small private space, and cross link these two lists for inspiration.

Goals/responses:

1. gameplay/entertainment
2. home improvement
3. emergency alarm
4. critical design?
5. exercise

2. Interactive Art

I would like to research the difference between high art and public art, and understand what makes artwork more approachable. I will create a list of the physical mechanisms as well as conceptual cues that makes it so and compare them with my current skillset.

• The Times article by Ken Johnson, Well-Behaved Street-Corner Sculpture: “...outdoor art serves rather to divert, amuse and comfort. ...contemporary outdoor art tends to offer unobjectionable, mildly decorative or entertaining and relatively empty experiences."  

• Public art can express community values, enhance our environment, transform a landscape, heighten our awareness, or question our assumptions. Placed in public sites, this art is there for everyone, a form of collective community expression. Public art is a reflection of how we see the world – the artist’s response to our time and place combined with our own sense of who we are…. As our society and its modes of expression evolve, so will our definitions of public art. Materials and methods change to reflect our contemporary culture. The process, guided by professional expertise and public involvement, should seek out the most imaginative and productive affinity between artist and community.  Association for Public Art

3. Social media + Advertising

I would like to research the process of creating an advertising campaign, and try to understand the different entry points where technology can be injected, to serve the goal of making a campaign more effective and gain more exposure.

1. Define target audience
2. Conduct market research + look at precedents/competitors
3. Choose marketing platform/medium*
4. Create appropriate branding
5. Send consistent and repetitive message*

I have then revised my Grid of 9:

Grid of 9_Part 1

The Grid of 9 is the first exercise in the ideation process for my thesis.

Rule set summary: write down 3 different areas of questioning and a related initial concept to pursue each. Then, consider 3 completely different ways (tools, methods, forms) for exploring each concept. Tldr: 3 ideas, each made in 3 different ways.     

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Develop three completely different sets of domains, issues or questions you are interested in investigating.

1. I am interested in how AR technology can be applied to entertainment for private spaces such as home and offices.

2. I am interested in the creation of approachable, interactive, generative public art.

3. I am interested in the study of social media/content sharing in its relation to the retail and advertising industry.

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Next, develop that area of investigation into potential thesis concepts:

1. AR + home entertainment

   1. I would like to research the current projects/demos made with ARKit to understand the application of it, and make lists of physical activities that people can do within a small private space, and cross link these two lists for inspiration.

2. Interactive Art

   1. I would like to research the difference between high art and public art, and understand what makes artwork more approachable. I will create a list of the physical mechanisms as well as conceptual cues that makes it so and compare them with my current skillset.

3. Social media + Advertising

   1. I would like to research the process of creating an advertising campaign, and try to understand the different entry points where technology can be injected, to serve the goal of making a campaign more effective and gain more exposure.

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For each concept, think of three completely different project based responses, using different forms of media / methods to realize that concept. Consider using entirely different ways of working, that can address the subject or theme from different perspectives.

For each of the 9 cells, list pros and cons, and rate your relative level of excitement for each. Prepare a 7 minute presentation to share your Grid with your class.

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Aug 29 Discussion with Aaron:

• Think of different media and different responses
  - excitement/ fear/ others...

• Polar opposites?
• Why the medium(tool), and why the space?
• Public Art - what are the other senses: sound, smell, etc.
• Why ARKit?
• Amazing experience on top of ordinary space, or both curated?
• INTERACTION DESIGN - how to make technology less intrusive?